Weihenstephan Kristallweizenbock Display

weihenstephan display.jpg

Weihenstephan decided to recreate one of their 1950 classics for today’s beer consumer, and I was lucky enough to get to work on developing the creative brief and designing the display for the limited release German brew. 

When I saw the label, I could not stop thinking about vintage 1950’s signage. …so this is the direction I went when developing the creative brief. The brewery absolutely loved the direction so we continued with the design that was custom made for only Total Wine and More stores across the USA.