Transparency is vital to good communication and good communication is vital to your brand. It's the desire for transparency that led a consumer to research more about the ingredients in LaCroix, rather than take the "all-natural" label at face value.
Just when you think your design is ready to be delivered to the masses, TTB comes back with changes to your design which completely alter the way you are communicating the product label. You followed “their rules” and then your vision is smashed… has this ever happened to you as a designer?
Weihenstephan decided to recreate one of their 1950 classics for today’s beer consumer, and I was lucky enough to get to work on developing the creative brief and designing the display for the limited release German brew.