Transparency is vital to good communication and good communication is vital to your brand. It's the desire for transparency that led a consumer to research more about the ingredients in LaCroix, rather than take the "all-natural" label at face value.
As we move further into 2019 there are four trends that beverage brands should be aware of as they create packaging or refresh their packaging in 2019. Premium packaging, minimalistic design, sustainable packaging and e-commerce are four areas that will impact purchasing decisions of consumers, not only in the beverage space, but the CPG (consumer packaged goods) space as well.
Just when you think your design is ready to be delivered to the masses, TTB comes back with changes to your design which completely alter the way you are communicating the product label. You followed “their rules” and then your vision is smashed… has this ever happened to you as a designer?