Located in Charleston South Carolina, Pinckney Palm focuses on social media strategy. The owner, Erin, is a mom, wife, and small business owner. Her hard work to start her own business on top of having a family is the definition of what her branding stands for.
When Ian at Webdesk reached out to me, we were initially discussing a website update with new imagery. As I started researching the brand and understanding how Webdesk works with its customers, I realized that their logo was not communicating the correct message. I approached them about a possible logo design, and his team immediately agreed to a brand refresh.
Using the KM Branding Studio brand refresh strategy we were able to redefine the brand and make sure the correct message was being delivered to his customer base. This logo took on a whole new color scheme, identity, and typographical facelift; bringing Webdesk from outdated to new age.