As the health and wellness movement continues to impact consumers daily, it is important for graphic designers to understand what is happening in the marketplace. A few trends that we are seeing widespread throughout industry and consumer adoption are: plant protein products, private label products, and sugar reduction options.
Just when you think your design is ready to be delivered to the masses, TTB comes back with changes to your design which completely alter the way you are communicating the product label. You followed “their rules” and then your vision is smashed… has this ever happened to you as a designer?
Located in Charleston South Carolina, Pinckney Palm focuses on social media strategy. The owner, Erin, is a mom, wife, and small business owner. Her hard work to start her own business on top of having a family is the definition of what her branding stands for.